Our humans are avid media consumers. We’re always keen to know what they’ve read, watched and listened to over the past few weeks, because there’s bound to be good stuff there. Today it’s Sven Van Herck’s turn to share his favourites. Get inspired by our strategist and sucker for stories.
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Read: Contently
There’s of course no shortage of platforms, blogs and newsletters in the (content) marketing world. To Sven, Contently’s The Content Strategist stands out from the crowd. He’s been keeping an eye on this blog for the past eight years – not because it’s so innovative, but rather because it has all the basics on content marketing covered: from trends and tools over content frameworks and metrics, to insights into strategies and data.
Watch: The High Life
This is content marketing that aims high – literally and figuratively. A 15-minute documentary, The High Life takes you to a 119-year-old hut on the Mont Blanc, where you get a wonderful peek into the lives of Sarah Cartier and her family. After eight years of running their cabin “Le Refuge de la Charpoua” at nearly 3,000 meters altitude, they’re saying goodbye to their lives in this unique mountain landscape.
“The High Life” is brought to you by a clothing brand. Although, of course, Patagonia is much more than that. The company founded by mountaineer and adventurer Yvon Chouinard has been fighting for the environment and the climate from the very start. The brand’s love of adventure and nature comes together nicely in this excellent piece of content marketing.
Listen: The Brief
For as long as he can remember, Sven has been envying the Dutch for their guts, their swagger and their outspokenness. They dare to go the extra mile and are often one step ahead of us Belgians. So, you’ll often find Sven checking out what the neighbours are doing, (content) marketing-wise.
The Brief, a podcast by agency Wayne Parker Kent, offers an unparalleled insider perspective on prominent figures and brands in the Netherlands. Creative director Gerben van der Rijt and head of content Charlotte Van Dijk invite interesting guests to talk about the latest trends and to spill the beans on the strategies behind the brands or companies they work for. There’s plenty to explore in The Brief’s archive of more than 100 episodes. Want to know how Hunkemöller, Polestar, Zalando, YouTube and Basic Fit approach the Dutch market? You know where to go.
Hungry for more?
There’s other content that makes our colleagues’ hearts sing too. Find out what inspires copywriter Nena Leunis, digital marketer Jolien Vos and account manager Valerie Brys.
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