Our humans are avid media consumers. We’re always keen to know what they’ve read, watched and listened to over the past few weeks, because there’s bound to be good stuff there. Today it’s Nena Leunis’ turn to share her favourites. Get inspired by our copywriter and book worm.
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Read: Doan Copywriting
Nena first encountered copywriter Daniel Doan at the 2022 Ad World Conference. She’s been returning to Doan Copywriting ever since. On his blog with tips for better conversion, you find out what companies should say and what customers want to hear. Using the right neuropsychological triggers makes it easier to convince readers of a product or service’s value. Diving into the human psyche? All in a day’s work for Nena.
Watch: Bozoma Saint John’s TED Talk
Former Netflix CMO Bozoma Saint John frees us from “the unbearable weight of data” in her 2021 TED Talk. She makes a case for trusting your intuition to get fresh ideas. We’re not going to completely deny or disavow the importance of data, but there’s a reason why we’re called Onlyhumans, of course. Our creatives follow their gut feeling every day to come up with original campaigns, to write great copy, and to create stunning designs. That’s why Nena finds this TED Talk so inspiring, and why she totally agrees with Bozoma’s “Data is the pill we take against our insecurity.”
Listen: Sustainababbels
Marketing agencies can stimulate sustainable behaviour and have a positive impact by telling the right stories. Nena knows that for a fact. The podcast by “duurzame duizendpoot” (sustainable centipede) about sustainable entrepreneurship is an important source of inspiration for her. Sustainababbels tell the stories behind the facts and figures (in Dutch). What does sustainability mean for a company that doesn’t have a “green” product? How to market a sustainable brand? How to avoid greenwashing? These are relevant questions that we as content marketers need to ask ourselves.
Hungry for more?
There’s other content that makes our colleagues’ hearts sing too. Find out what inspires account manager Valerie Brys, digital marketer Jolien Vos and content strategist Sven Van Herck.
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