Our humans are avid media consumers. We’re always keen to know what they’ve read, watched and listened to over the past few weeks, because there’s bound to be good stuff there. Today it’s Alessandro Segatta’s turn to share his favourites. Get inspired by our creative director and Lego lover.
)
Read: Mind management, not time management
You can’t plan creativity, but you can lend your creative brain a hand. Alessandro knows the best ideas pop up when you’re not consciously looking for them. “Mind management, not time management” by David Kadavy talks about productivity, creativity and how they interact. The book helps you define and optimize your creative processes.
Watch: Pepsi, where’s my jet?
Our creative director has a soft spot for “Pepsi, where’s my jet?”. Set in the 1990s, it tells the story of an American twenty-something who collects enough Pepsi points to win a fighter jet. More than a documentary, this miniseries is an eye-opener about the evolution of classic marketing in a hyper-competitive market. Even today, many brands still believe and invest in short-term campaigns that only temporarily engage customers. Yet storytelling, when done right, has much more durable results. It’s the only way to build a lasting relationship with your customer and transcend short-termism.
Listen: Blackout
“A podcast that unfolds like a captivating series.” That’s “Blackout” to Alessandro. This thrilling podcast makes the traditional expert interview or the umpteenth monologue on thought leadership look like background noise. Blackout is created by Sonos. The premium audio brand offers listeners an engaging experience while simultaneously highlighting the usefulness and quality of their products. Tip from Alessandro: don’t listen and drive. The apocalyptic vibe of “Blackout” makes it incredibly hard to focus.
Hungry for more?
There’s other content that makes our colleagues’ hearts sing too. Find out what inspires account manager Valerie Brys, copywriter Nena Leunis and content strategist Sven Van Herck.
:quality(100))
)