Our humans are avid media consumers. We’re always keen to know what they’ve read, watched and listened to over the past few weeks, because there’s bound to be good stuff there. Today it’s Jeroen Goetschalckx’ turn to share his favourites. Get inspired by our digital specialist aka Mister Data Cruncher.
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Read: Occam’s Razor - Avinash Kaushik
If you ask Jeroen which content helps him stay up to date, you’ll get a truckload of tips in reply. An avid reader of specialist literature, he’s keen to uncover the story behind the numbers and charts. Still, he managed to narrow his list down to a single favourite: Occam’s Razor, the blog by Avinash Kaushik.
“To call Avinash Kaushik an established figure in web analytics is an understatement. As a former Director of Global Analytics at Google, he practically invented the discipline. His blog, Occam’s Razor, takes you back to the basics and makes you reflect on the questions every analyst and marketer should ask themselves: ‘What exactly do you want to find out and measure?’ and ‘What do those metrics tell us?’”
Want more? Kaushik also has a newsletter: The Marketing-Analytics Intersect, TMAI newsletter, in insider lingo. Educate yourself!
Watch: The Social Dilemma – Jeff Orlowski
Those who, like Jeroen, are interested in data, tracking and privacy, know that social media is a double-edged sword. “The Social Dilemma does an excellent job of showing the flip side. Social media connect us to the world ... but do they also control us?” Featuring stories from Silicon Valley insiders and other tech leaders, the movie offers insights into both the good and the bad of social media. “The Social Dilemma made me think about our role as a marketing agency. How can brands establish a sincere connection with their target audience? How can we highlight social media’s positive aspects for consumers?”
Listen: The Analytics Power Hour
The Analytics Power Hour is a podcast with five hosts:
Michael Helbling of Stacked Analytics
Moe Kiss of Canva
Tim Wilson and Val Kroll of Facts & Feelings
Julie Hoyer of Further
Jeroen: “This is the first podcast I found that deals specifically with digital analytics. It covers just about everything: from technical implementation tips to advice on stakeholder collaboration. The atmosphere is light, and Moe Kiss’ irresistible Australian accent is the cherry on the cake. It’s both funny and informative.”
Hungry for more?
There’s other content that makes our colleagues’ hearts sing too. Find out what inspires design lead Davy Van Lijsebeth, creative director Alessandro Segatta, and copywriter Nena Leunis.
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