Overview

Deep dive on short-termism

Don’t touch the marshmallow

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Langetermijn marketing

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If you don’t have time to read our entire deep dive, we’ve got you covered. In this special podcast, made with AI, our virtual hosts break down the most important insights and key takeaways.

Short-termism is deeply ingrained in our society, and in the business world. Stakeholders who push for results, CEOs who want to cash in on bonuses, and the confusion surrounding the role of marketing: our deep dive explores all the culprits of short-term thinking and inspires you to do things differently.

Longterm marketing

"The great irony of our time is that even as we are living longer, we are thinking shorter."

Mary Catherine Bateson

Other thoughts
RWL-Stefany

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Stefany Bayer

Stefany Bayer
Picture of Jeroen Goetschalckx, data strategist at Onlyhumans.

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Jeroen Goetschalckx

Jeroen Goetschalckx