Hip and cool yesterday, dull and boring today? Time for a rebranding!
Bell bottoms, mullets, new beat, … What’s hip and trendy one day can become hopelessly outdated the next. This applies not only to clothing, hairstyles and music genres, but also to your brand. Has your brand been around for a while and do you feel it lags behind in terms of strategy, design or communication? Or is a merger, unfortunate event or economic crisis threatening your brand’s ability to meet its targets? If so, a rebranding is just the thing you need.
How to keep your brand relevant?
The world is changing at lightning speed. Consumer behavior, social media, fashion styles, design choices, … Everything evolves, as does the consumer’s perception of your brand. A strong brand goes with the flow, doing what’s necessary to remain relevant. It keeps its finger on the pulse of its target audience, offers solutions to today’s problems and makes sure its appearance and tone of voice remain up to date. Keeping an overview of all contextual factors that influence your brand (media platforms, industry trends, your competitor’s plans, …) is, then, crucial – as is questioning your brand, being open to feedback and making timely adjustments accordingly.
When is a rebranding called for?
There are numerous reasons for companies to opt for a rebranding, other than a dated look. Perhaps your brand wants to expand into a new market? Or maybe it has developed international ambitions or is facing a takeover? What’s more, a change in management alone suffices to alter a brand’s strategy, vision and core values. Finally, rebranding is in many cases the best solution to undo reputational damage, helping companies to regain a positive brand perception.
Look beyond redesigning your logo
The way your brand presents itself should seamlessly match the values it wants to convey – that’s a given. However, if your brand has been around for a while, establishing a connection with a new generation of customers is no easy feat. The perfect excuse for a make-over!
All you need is a restyled logo and your brand’s good to stick around for years to come, right? Not necessarily. Rebranding usually takes more than some freshening up. So be brave and be bold. Dare to rebuild your brand from the ground up. A new name, a new visual identity or even a completely redesigned brand strategy may the ticket to (rebranding) success.
Rebranding in 3 domains
All graphic and visual elements that form the face of your brand and make it recognisable: your logo, graphic style, colour palette, font, web design, templates, photography, packaging design, corporate apparel, …
All written and spoken messages and content that you communicate to the consumer: your baseline, slogan, tone of voice, mission, vision, corporate story, web copy, blog content, …
Putting into practice what your brand stands for: your customer service, events, showroom concept, sales process, … It all needs to be on point.
Our Brand Key workshops make your rebranding a success
Following an intake session, we organise two Brand Key workshops to explore together what your brand stands for, what you hope to achieve with your rebranding and what’s the best way to go about it. We draw up a complete trajectory and define concrete action points, ultimately pouring everything into a rebranding plan that will serve as a blueprint.
Rebranding is for everyone
Rebranding is not only useful for brands that have been around for a while. It can also be a smart move for new brands that require some adjustment after a first test phase, for ‘old’ products that are set to be re-launched and even for products that are still under development.