“If a speaker’s words and body language differ, listeners are more likely to believe the nonverbal communication of the speaker, not his words,” concluded Professor Albert Mehrabian in 1967. He’s yet to be proven wrong.
Communication is, above all, a neurochemical phenomenon that determines to a large extent how we feel. And how we feel determines how we act.
No matter how ‘convincing’ your data may be, it won’t inspire people to act. Then what will, you ask? Turning your brand messages into stories that stir up people’s imagination and touch their souls.