Influencer marketing: aim before you shoot
Forget Kim Kardashian
If Kim Kardashian wears Gucci leggings on Monday, you can rest assured that Gucci’s sales will go through the roof that very same day, and that on Tuesday, every Kardashian fan will be running around in … Gucci leggings. It’s influencer marketing in its simplest form. And it works. But not for all brands. While macro influencers like Kim and Kanye are the best bet for some, micro influencers prove more useful for others. Each sector has its strong-voiced experts and opinion makers who aren’t world-famous, yet still have a great deal of leverage with their network. Thanks to their authenticity and expertise, micro influencers have more impact on your target group than all the Justin Biebers in the world combined.
Please, do not disturb
A successful influencer marketing campaign takes time, and your story has to be air-tight. It all begins with influencer mapping. After carrying out a thorough analysis of the target audience, we determine which influencers are the best fit for your brand. We also make a point of developing strong storylines and linking them to the right objectives (KPIs). Influencer marketing, after all, is closely tied to your other communication efforts. It is, in other words, an integral part of your content marketing.