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The brief
From pruning shears to scarifiers and from professional chainsaws to robot mowers, STIHL is a powerhouse in the world of garden machinery. But despite its global reputation, the German brand lacked a distinct identity in Belgium and the Netherlands. Our mission? To make STIHL a local presence to reckon with.
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02
The approach
STIHL is a love brand. Those who wield its tools take pride not only in the results but also in their beloved orange garden machinery that makes it all possible. Immersing ourselves in the world of STIHL enthusiasts, we learned that they often work in extraordinary and even magical places, such as the Plantentuin van Meise, the Beekse Bergen, and the Citadel of Namen. Inspired by their work, we decided to share their Extraordinary Stories with the world. Or with Belgium and the Netherlands, at least.
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03
The result
Eddy, head of the pitch maintenance team at KRC Genk, got kudos from Vincent Kompany on the “England-worthy” quality of his pitch. And then there’s Astrid, who maintains the landscape at Beekse Bergen, ensuring both visitors and cheetahs feel at home. Their Extraordinary Stories and those of many others spark the imagination. We captured them in both words and images, and put them in the spotlight on STIHL.be. Next, we shared the Stories through the STIHL newsletter and the STIHL social media platforms as native content.
Extraordinary Stories is the type of campaign that we love to do most. It’s content marketing at its best, with compelling stories brought to life through clever copy and creative photography. Especially working for a heavyweight like STIHL, we couldn't be more pleased with the results.
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Other cases
VDAB
Always-on for VDAB: sustainable work for all
Always-on for VDAB: sustainable work for all)