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the brief
Novy is a household name in the culinary world. To tap into even more markets, a human approach proved essential.
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The story
Novy's cooker hoods are silent, powerful, innovative, and of the highest quality. Onlyhumans devised three storylines that add an emotional dimension to cooking with Novy.
Firstly: whisper-quiet, Novy's cooker hoods introduce you to the pure acoustics of cooking. The #SecretSounds concept hones in on the subtle sounds otherwise drowned out by a loud cooker hood – from the sizzle of a steak on the grill to the gentle simmer of fresh pasta sauce.
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The story
Secondly, Novy cooker hoods turn kitchens into the heart of the home. Rather than just a space for preparing meals, your kitchen becomes the stage for cosy drinks and, why not, lively karaoke sessions.
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The story
And thirdly: next to their sublime design and incredibly low volume, Novy’s cooker hoods are also exceptionally smart. Our short InNOVYtive tutorials zoom in on the functionalities that make life easier for everyone who loves to cook.
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The result
To make consumers’ hearts skip a beat, brands need a human story. Instead of focusing on Novy’s purely functional benefits, Onlyhumans came up with a marketing strategy that strikes the right chord with the target audience.
Other cases
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Adecco
A campaign concept that works for Adecco
A campaign concept that works for Adecco:quality(100))