A campaign concept that works for Adecco

To strengthen Adecco’s new positioning, we created “Adecco works for everyone”. This campaign concept laid the groundwork for a wide range of communication materials: from window stickers and posters to newsletters and business cards.

Adecco is one of the largest workforce solutions providers and recruitment firms in Belgium. It used to be mainly known as a temp agency, but it considerably expanded its services in recent years. Today, Adecco supports everyone who is looking for a job and every employer who wants to find the best talent for their team.

To spread that message and give their repositioning more body, Adecco turned to us. The brief: devise a campaign concept that can be the common thread in all everyday communications.

We came up with the umbrella concept “Adecco works for everyone”, which makes it very clear what Adecco stands for these days – a simple yet multilayered message.

• Adecco doesn’t just help you find a job; it makes sure that the combo works. It watches over the match between your life, dreams and ambitions on the one hand and your job on the other.

• Adecco works for you. Looking for a job is almost a full-time job in itself. Passionate Adecco employees do the work for you.

• Adecco leaves no one behind. From first jobbers to experienced pros, and from welders to sales managers: everyone can find a job with the help of Adecco.

“Adecco works for everyone” is a creative umbrella with mileage and endless possibilities. We continue to use it as a common thread, for diverse target groups and on a variety of communication materials. Window stickers, posters, business cards, newsletters, calendars, ... You name it, we made it.