Our humans are avid media consumers. We’re always keen to know what they’ve read, watched and listened to over the past few weeks, because there’s bound to be good stuff there. Today it’s Pieterjan Van Wyngene’s turn to share his favourites. Get inspired by our strategic director aka music connoisseur (minus the sense of rhythm).
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Read: Strategy is Your Words – Mark Pollard
Mark Pollard shows how strategy and creativity go hand in hand. Especially in the world of advertising, strategy is never only about mathematics. It’s about words and bending them to your will. Pieterjan: “The best strategies are personal. There’s something of yourself in them. In his book, Pollard gets inside the head of strategic planners. His writing is never without humour, and goes straight to the heart of the matter: we’re all ‘overthinkers’. Pollard offers a refreshing take on the strategist role and helps you become better at it.”
Watch: Paul McCartney composes Beatles hit ‘Get Back’
Pieterjan: “Whether you’re crafting a strategy or writing a song: in the end, what matters is to just do it. With dedication and focus, but without putting pressure on yourself. That attitude will take you much further than endless brooding and pondering and ruminating on the task at hand. This video is great proof of that. Paul McCartney seemingly creates ‘Get Back’, a worldwide hit, by accident. He’s experimenting, the other Beatles join in – and organically, a masterpiece emerges. So, that’s one way to go about creating something.”
Listen: David McRaney - You Are Not So Smart
“If, as a strategist, you think you know it all, you might as well just throw in the towel,” says Pieterjan. “Curiosity is key. ‘You Are Not So Smart’ starts from the idea that we all have much to learn. Especially when it comes to the human psyche. The hosts engage with experts to explore psychological topics that matter to every marketer: from behaviour changes to prejudices. The discussions are fascinating, and never too heavy to digest.”
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