Our new campaign for Suzuki is sooooooo swift

We created a launch campaign for the new Suzuki Swift, which aired on (digital) TV and social media. We explicitly focused on a younger target audience, without, however, losing sight of loyal Suzuki fans. The campaign’s striking graphics give our ads the necessary stopping power. 

Suzuki asked for our help in launching the new Swift, with a campaign that would reach younger audiences while still speaking to loyal Suzuki fans.   

Our campaign steers clear of the functional: it doesn’t focus on features, but on three themes that cater to the target audience’s needs: 
 

• equipment 

• innovation  

• and fun. 

Fun is also at the centre of Suzuki’s global repositioning and rejuvenation campaign: Fun included. 

Result is ‘So Swift’: a visually appealing lifestyle concept showing that the Swift has everything drivers could wish for: it’s fully equipped, innovative and comfortable to drive. A car that has it all? That’s so Swift. 

Fresh designs make the campaign stand out on (digital) TV and social media, giving the launch an extra boost. Our work doesn’t just promote the new Swift; it pays tribute to the ultimate driving pleasure. Sooooooo Swift.