Greeting cards and KPIs for happy moments
Greeting cards are a part of those happy moments in life – and Tadaaz’s core business. A Belgian company operating in several countries, Tadaaz decided to join forces with Onlyhumans to fully focus on their online marketing campaigns. With whopping success.
Their target audience?
People who want to impress friends and family with an original birth announcement, a cool save-the-date card for their wedding, a stylish invitation to a garden party, … You name it!
Tempting potential buyers to visit the Tadaaz website by launching attractive Google ads, publishing to-the-point content and providing them with answers to all of their questions.
Jeroen and René from Onlyhumans are like colleagues to us. Since the launch of the Tadaaz webshop, they’ve always been there for us with sound advice and the necessary know-how. Just look at how fast we’ve grown in the meantime!
E-commerce: SEA campaign focused on quality
It was a no-brainer that the exquisite quality – unique designs, personalization, beautiful glossy paper, original insertions – of Tadaaz’s cards had to be the main focus of the campaign. Words like ‘cheap’ and ‘discount’ were definitely out of the question.
Content strategy: content that scores with readers (and Google)
Determined to adopt an e-commerce strategy that ticked all the boxes, we combined product-oriented advertisements with inspiring content. And by that we mean really inspiring content, which offers the answer to any questions potential card buyers may have.
- Checklists (for welcoming a baby, organizing a wedding, …) increase lead generation.
- Articles in which experts (make-up artists, stylists, …) talk about what they do best strengthen Tadaaz’s thought leadership.
- Calls-to-action generate a high conversion rate, while interlinking makes the website more SEO-friendly.
We did the math: every euro Tadaaz spent on content yielded 2 euros of measurable revenue.
The bottom line
Combining a product-oriented approach for advertising campaigns and publishing a wide offer of relevant content turned out golden for Tadaaz’s business. Today, still, the demand for Tadaaz greeting cards continues to grow (especially during the holiday season and at peak times like confirmation parties). As a result, Tadaaz’s turnover continues to increase as well.
What’s more, Tadaaz’s reputation as the ultimate specialist in unique, stylish cards for all festive occasions now stretches far and wide. Mission accomplished!