High-level employer branding for SOPREMA
Specialized in waterproofing and insulation systems, SOPREMA is currently constructing a brand–new insulation factory named ‘Ambior’. To keep the factory up and running, some 150 vacancies – including a dozen positions for highly qualified, technical profiles – will need to be filled. To tackle this challenge, SOPREMA called in the help of Onlyhumans. Happy to oblige, we pulled out all the stops with a never-before-seen campaign and a real-life stunt at an altitude of 50 meters. Talk about taking brand awareness and employer branding to a whole new level!
Highly remarkable employer branding campaign
To put SOPREMA’s vacancies for their new state-of-the-art factory in Tongeren in the spotlight, Onlyhumans came up with an original creative concept called ‘The Top Job of Limburg’. A remarkable job stunt which we ourselves produced entirely – from press invitations to video recordings. We fleshed out the concept through employer branding, performance campaigns via social media and by setting up a dedicated website.
Spectacular job interview event
On Saturday September 1, Onlyhumans organized ‘Job interview at an altitude of 50 meters’, an event which treated dozens of applicants to the interview of a lifetime. To apply for their dream job at the new Ambior site, each candidate was hoisted high above the city centre of Tongeren by a huge crane. In this unique setting, they were asked to explain what made them the ultimate candidate for the ‘Top Job of Limburg’.
Successful stunt
The employer branding campaign yielded a total of 1,915,000 impressions via Google Display, LinkedIn and Facebook, all on a media budget of just € 2,700. The performance campaign results we achieved via Indeed, LinkedIn and Facebook – using a total media budget of € 14,300 – were top-notch as well! Some 30 candidates effectively applied for a job and more than 100 candidates responded positively to the job invitation. Needless to say, many vacancies have been filled by now. In addition, our job stunt received loads of attention from both regional and national press.
Whose peak level equals Mount Everest?
Of course, the adventure continues for SOPREMA’s new employees once they’re on board. Through intensive training, they get to prepare themselves for the real work and become internal ambassadors to strengthen the brand’s international growth. To this end, Onlyhumans developed the PEAK Program (which stands for Power, Engagement, Ambition and Know-how).
Training for the job aside, the PEAK program also prepares SOPREMA’s new employees for a unique adventure on the roof of the world, as top candidates who make it past ‘base camp 4’ receive a free ticket to Mount Everest!
Fun fact: this striking employer branding campaign also provided Onlyhumans with a place at the top. On October 23, 2018, our work for SOPREMA received a BtoB Award from Media Marketing. The impressive concept and the wide reach of the Ambior campaign earned Onlyhumans a bronze medal in the ‘Best Use of Event’ category.