High-level employer branding for SOPREMA
Specialized in waterproofing and insulation systems, SOPREMA is currently constructing a brand–new insulation factory named ‘Ambior’. To keep the factory up and running, some 150 vacancies – including a dozen positions for highly qualified, technical profiles – will need to be filled. To tackle this challenge, SOPREMA called in the help of Onlyhumans. Happy to oblige, we pulled out all the stops with a never-before-seen campaign and a real-life stunt at an altitude of 50 meters. Talk about taking brand awareness and employer branding to a whole new level!
Highly remarkable employer branding campaign
To put SOPREMA’s vacancies for their new state-of-the-art factory in Tongeren in the spotlight, Onlyhumans came up with an original creative concept called ‘The Top Job of Limburg’. A remarkable job stunt which we ourselves produced entirely – from press invitations to video recordings. We fleshed out the concept through employer branding, performance campaigns via social media and by setting up a dedicated website.