Onlyhumans presents: DIY the smart way, with Easykit
Easykit, smart DIY kits. 🎶 Sounds familiar? Then we bet you love listening to Belgian radio stations. Discover how Onlyhumans made the product behind the tune just as famous as the Easykit jingle itself.
What’s in a package?
Exactly what is a smart DIY package? In the case of Easykit, it means you receive all the materials you need to get cracking yourself, while a coach supports you with advice over the phone or in person. Because their concept is fairly new, Easykit asked us to spread their message so that everyone would understand what Easykit is about, their young target audience especially. Think of couples who are about to refurbish their first home, a young man doing odd jobs with his father-in-law, or two friends joining forces to get the job done. Young, smart do-it-yourselfers and a coach? Say no more.
We also made sure a photographer was present during the video shoot. As a result, we were able to provide our client with a large number of high-quality photos of the coach and the do-it-yourselfers, which Easykit could then use for their other communications: blog posts, brochures, social media messages, … Smart production: check. 😉
Translating Easykit’s coaching concept into a series of radio ads proved a breeze. We added a touch of humor while also making sure the coaching persona we created remained recognizable in each commercial. And the famous jingle? We kept it, of course – if it ain’t broken, don’t fix it. Curious about the results? Click play!
A happy customer
Roel Van den Eynde, Marketing Manager at Easykit, took to LinkedIn to express his joy over our fun collaboration. Happy customer, happy Onlyhumans!
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