Sparkling visual storytelling for MVSA Cava
MVSA is not your everyday cava. A premium product, MVSA is sold exclusively by food catering and specialty stores. In search of a new look to match their top-quality bubbles, the good people of MVSA reached out to Onlyhumans for sparkling visual storytelling. Our quest: to design a brand-new visual identity from scratch. And boy, did we pull out all the stops. Discover how all the MVSA magic came to be!
Wanted: a story with spunk
MVSA is a cava that stands out because of its quality, gorgeous presentation and luxurious appearance. For this brand to shine in all its glory, a strong creative concept with a glamourous edge is essential. MVSA asked Onlyhumans to come up with a story which would serve as the basis for all their imagery from now on. We had to keep in mind the MVSA website and social media channels as well as printed publications, sales material, etc. In short, we had lots to cover. The whole lot, basically.
Workshop till you drop
We kicked off the project by means of a strategic exercise. A workshop, if you will, in which we dissected the MVSA brand together with the client and discussed goals and expectations. Armed with a trove of information, our humans set to work on different concepts. The customer picked their favorite mood board, which would ultimately serve as inspiration for a storyline and photography style.