Hundreds of Manutan articles bundled in six clear-cut pillar pages
Manutan specializes in materials for warehouses, offices and workshops. In addition, the company with French roots provides professional advice on, and takes care of the design of, workshops, offices, warehouses and sites from A to Z. It’s not surprising, then, that Manutan not only offers an impressive range of products, but also sits on a huge archive of highly relevant blog articles written to help buyers and users make all the right decisions. Wanting to make it as easy as possible for readers to find their way in that sea of interesting information, both Manutan’s Belgian and Dutch branch called on Onlyhumans. Providing design and copy, we created six comprehensive landing pages that together combine all articles.
Manutan and Onlyhumans: ‘old’ acquaintances
Implementing the decision to add more structure to the large amount of content was very much a phased process. Fun fact: Manutan’s subsidiaries in Belgium and the Netherlands were already acquainted with Onlyhumans. Since the beginning of 2018, we have the pleasure of writing blog articles to highlight Manutan’s expertise, dealing with topics such as “what to look for in an ergonomic office chair” and even “what kind of scaffolding do I need to optimize my warehouse?”
While already quite the avid blogger before our arrival, Manutan did not publish their articles via the best possible platform. In addition, the Belgian and Dutch branch were using different systems. Hence, we created one blog platform for both countries, which turned out such a success that even Manutan France switched to it. By curating existing content and creating new content, we worked our way up to becoming Manutan’s permanent content marketing partner. We left nothing to chance – a data-driven approach being our trademark for good reason – and covered all the important topics. After that, it was time to take the next step …
Writing overview pages
Based on the insights that emerged from our various studies, our copywriters started working their magic. We provided the copy for the pillar pages aimed at Manutan’s target audience in Flanders, then translated all texts for the Dutch and the Walloon market as well.
Types of content and future music
So, what does the future hold? Based on our content gap analysis, we will be expanding the number of content types with infographics, videos and more, for the topics that will benefit from it the most. Stay tuned!