Client

Lacroix

Category

CampaignContentWebsite

Website

tastysecret.lacroix.be

De Grote Smaaktest

Continental Foods’ range of Lacroix stocks is an established condiment in many households. To reinforce Lacroix’s presence in kitchens across the country, we created an adventurous campaign website with a tasty theme.

A nationwide survey on taste

We kicked off the Lacroix campaign with a press release introducing the 5 most common taste profiles, based on a nationwide survey. Introducing a new way of culinary thinking, the taste profiles yielded plenty of media coverage.

A tasteful campaign website for foodies

Our campaign website DeGroteSmaaktest.be features a fun test based on 15 taste dilemmas. Your choices determine your personal taste profile.