Be Bold in New York
BBNY is a joint startup trip organised by Telenet and other Belgian startup incubators. 16 young startups travelled abroad to expand their horizons and strengthen the Belgian startup community.
Our aim was to create a brand design that would both inspire and unite the startups taking part in this journey. With the iconic American flag serving as a starting point, we designed pins, stickers and flags for every participant.
Onlyhumans created BBNY.be, the official website and content platform for this initiative. To boost PR, we recruited and coached five student journalists who created digital content à la minute. During five days we covered the startup teams’ American adventure and shared their story through various online channels including social media.
Creative diary content using Snapchat stories
Visuals blog & social media