Be Bold in New York

BBNY is a joint startup trip organised by Telenet and other Belgian startup incubators. 16 young startups travelled abroad to expand their horizons and strengthen the Belgian startup community.

Brand design

Our aim was to create a brand design that would both inspire and unite the startups taking part in this journey. With the iconic American flag serving as a starting point, we designed pins, stickers and flags for every participant.

Content strategy

Onlyhumans created, the official website and content platform for this initiative. To boost PR, we recruited and coached five student journalists who created digital content à la minute. During five days we covered the startup teams’ American adventure and shared their story through various online channels including social media.

Creative diary content using Snapchat stories

Visuals blog & social media

Aftermovie & documentary

Press coverage