AUSY: strong employer branding by focusing on soft skills
Consultancy expert AUSY, a Randstad company, consulted Onlyhumans to make their rebranding known to the world and to market themselves as an appealing employer brand. A two-fold challenge, for which we gladly put our very best soft and hard skills to the test.
A real AUSY …
The next step was translating our insights into a strong creative concept that enabled us to give AUSY the human face which distinguishes the AUSY brand from the business focus that is so characteristic of the sector today.
An intense creative brainstorm about soft skills resulted in a brand-new slogan: “AUSY, it’s you!”