AUSY: strong employer branding by focusing on soft skills
‘AUSY, a Randstad company’ is a one-stop shop responding to the needs of numerous companies in HR, engineering, finance, sales and marketing, life sciences and IT. But, from time to time, AUSY itself can do with a little push as well. Enter Onlyhumans. We pulled out all the stops to make AUSY’s rebranding known to the world and market AUSY as one of the most appealing employers today. A two-fold challenge, for which we gladly put our very best soft and hard skills to the test.
A real AUSY …
The next step was translating our insights into a strong creative concept that enabled us to give AUSY the human face which distinguishes the AUSY brand from the business focus that is so characteristic of the sector today.
An intense creative brainstorm about soft skills resulted in a brand-new slogan: “AUSY, it’s you!”