Get to know your target group through and through thanks to a Customer Key workshop
As a marketer, defining a target group is your first step towards success. That’s a given. Yet determining what messages you’ll be targeting your audience with – and selecting the right channels to do so – requires you to dig a little deeper. By means of a Customer Key, you can get to know the people that make up your target group like the back of your hand. Here’s how!
Better experiences, more loyal customers
Every move you make as a brand only has one goal: to improve your customers’ experiences. First and foremost, you need to find out what your customers go crazy for – as well as which things are a turnoff for them.
Improving the customer journey
Once you know your target group through and through, you’ve got everything you need to improve the customer journey, to better understand what keeps your customers awake at night, to fine-tune your communication strategy and to expand or reduce your product offer.
A great story gains people’s trust. Provided they get to hear it, that is.