SEA is all about super-targeted ad campaigns. Once launched, the ads make sure you reach your potential customers at the exact moment they’re in the market for one of the services or products you offer. Online advertising campaigns, in other words, allow you to be extremely goal-oriented with your ads. When used correctly, your online ads will reach your potential customers no matter your objectives. You can use SEA to:
- Minimize the cost per conversion
- Increase visibility in display campaigns
- Attract relevant traffic. Lots of relevant traffic.
- Retarget audiences
- Set up Google Shopping campaigns