SEM or search engine marketing: humans before robots
Thanks to Google and co, you no longer have to bend over backwards to find a loyal audience for your brand. These days, all you need to do is make your website easy to find. Using the right SEO techniques, you can make your product or service appear at the top of Google’s organic search results whenever your target audience needs you the most. From carrying out SEO audits to on-page optimization, our experts will pull out all the stops to give your website the ranking it deserves.
The point of search engine optimization? It’s not just about pleasing the Google bots, obviously: it all comes down to understanding your target audience’s intentions and responding to them in the best possible way. Is your ideal consumer just looking for more information on a certain topic? Or are they on the verge of making a purchase? Thanks to technical SEO tweaks and spot-on SEO content, you can successfully reach your audience at any stage in the funnel.
Go, go, SEO!
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If you’re really going for the big win, you should definitely consider advertising on Google, too. Search engine advertising can give your website the most prominent place possible, right above the other (organic) search results. You have full control over which keywords to advertise for, what the ad will look like and who does or doesn’t get to see it. Oh, and you only pay for the clicks, views or conversions your ad generates – and not a cent more. Would you like to make some changes to your campaign? No problem: SEA allows you to adjust your budget, settings or target audience whenever you want.
What’s the difference between SEO and SEA?
Great question! The most important difference between SEO and SEA is that SEO, if done right, results in free search traffic, whereas payment is required for all traffic that comes in via SEA. In other words, search engine optimization (SEO) increases your visibility in the list of organic search results, while SEA revolves around online advertising.