Search engines are the best scouts
If you want to go to war, you’d better send a scout first. Because without proper information, hitting your mark is going to be impossible. Your scout will tell you everything you need to know about your targets, from their coordinates to their intentions. Which is exactly how search engines like Google work.
When people use search engines, they’ve already made up their minds. Some are still a little hesitant about their decision, others are quite determined. In either case, search engines are indispensable to your story research: they let you know what people are interested in and hence, which topics your stories should include. As digital storytellers, we use Google data analytics to reach your target audience at the right time, the right place, and with the right story.